My Struggle to Niche Down, Provide You Value, and Be Authentically Me

my journey Jul 21, 2018

I want to get back into doing some blog writing, and especially some of that is not all seo optimized, but just what's going on right now.

I'm really into the concept of self-awareness right now. Of course if you've been following me, you know that's not really a new development, more of a recurring theme.

I've come an incredible way with my mindset, my perspective and my attitude about life. My ability to have motivation for all the routine daily tasks has skyrocketed. I've more joyful, patient and confident about everything.

And I've gotten far enough into this journey that I'm thinking again about how to catch you up, and then how to do a better job of sharing along the way, so that hopefully as I get from where I was to where I'm going, I can hopefully help many of you began to make the same journey - whether only with your mindset, or also with your time management, finances, life balance etc.

My single biggest struggle has been the effort to niche-down. I keep hearing it is...

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Special Guest Katie Nohl of


I met Katie through Gary Vaynerchuk's First In Line Community, when I offered some free analytics consulting for biz moms. I did an initial video with my observations and sent it to her, we followed up with a zoom call and narrowed down the most strategic activities for her to do next to move forward.

I'll be checking in with her every few weeks and will have an update video in a couple months. So I went to do a summary video for you all about what she and I have done so far, and then I thought it'd be fun to put up that video that I sent her, since I got her permission to share a video about her account, and since she and I mostly talked and brainstormed.

Our conclusions were that she should write blog posts a few times a month toward specific keywords she wants to come up for, such as places to stay in Ashland, Wisconsin, and that she should move forward with this creative idea she has of creating an additional facebook page that is about the area where she could collaborate with...

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How to Give Read and Analyze Access in Analytics

analytics Jul 18, 2018

The short version is that you open and click on Admin in the bottom left, and then under Property in the middle, click on User Management, then click the blue plus button in top right, add the person's email and check the boxes for the access you want to give them.

I thought it'd be good to also show in a screenshare video, so see above.

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How to Just Keep Going

my journey Jul 13, 2018

The way to keep going forward, is to just keep. going. forward.

I lost my makeup on our road trip, we're all still on a different time zone, and I couldn't figure out how to edit my video that was scheduled for today.

So instead here is encouragement to Just Keep Going.

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Introducing My Site and What I am About

my journey Jul 10, 2018

Hey, thought I'd do a short video just introducing my blog and what I'm about, and what I'm up to right now.

Part of that is free google analytics consulting for biz moms who have been working at it for over a year and want help identifying the most strategic activities that will help them break through to their next level. If you're interested in that, DM me on Instagram @aliciameichmann.

A few more things I'm into:

- content marketing

- digital marketing strategy

- creative ideas for standing out

- how to niche down in your area

- how to become an authority online

If any of those resonate with you or you have a related question, comment below or find me on social!


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Featuring Layne Dasher at CraftyLifeMom

analytics featured guests Jul 04, 2018

Thanks so much to my good friend Layne from for letting us look at her analytics account today to learn about comparing your traffic to previous time periods, and investigating spikes in traffic.

On CraftyLifeMom, Layne helps moms start their own crafting businesses. Subscribe to her email list to get her craft show checklist and regular info on making money crafting.

Time Stamps/Summary:

2:00 How to compare your traffic to a previous time period.

This helps you see the big picture, and how much progress you are making, and be encouraged to keep going.

5:30 Different ways to look at recent traffic.

Look at a longer date range instead of totaling pageviews by month.

6:42 Link to Weekly analytics recommendation (coming soon)

7:25 Rabbit trail - why your Pinterest traffic is tanking in June

8:12 What you should do while your summer traffic is lower

9:00 How to investigate the spikes in your traffic

9:50 Rabbit trail - Podcast traffic

10:30 View traffic for a certain...

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Don't Let These 4 Stats Discourage You

analytics Jul 03, 2018

It's so easy to get focused on certain numbers and judge your traffic success or lack thereof too quickly. And there are so many different stats, it can be hard to know which ones to focus on.

Here are 4 Stats that you should not let discourage you, and why:

1. Page totals by month.

If you total your pageviews by month, you'll see those numbers compared starkly against each other and when they dip seasonally that can be discouraging. However when you look at a chart of a larger time range the picture is much more realistic, natural, and less discouraging.

2. Average Session Duration

Until you set up goals and events in analytics, take average session duration with a grain of salt. When you have the default set up, your account only tracks pageviews, and if a reader reads 1 pg for a minute and a 2nd page for 4 min, that session duration will be 1 min because google doesn't know when the 4 minutes ended. It can't account for the time spent on the last page someone visited.


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How to See Which Content is Bringing You Traffic From Pinterest

analytics Jun 29, 2018

In this video we look at how to find your Pinterest traffic in Google Analytics and identify which of your topics and content are doing best in Pinterest, so that you can maximize the opportunity to do similar content in that medium.

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How to Use Time Blocking to Get More Done

action Jun 25, 2018

When you have those weeks that are more challenging, or you see others who are getting more done when you have similar life situations, and you're ready to get serious - give Time Blocking a try.

That's what I did recently and it's made a big difference. In this video I share some tips and give you ideas for how to get started and how to apply this in a flexible way, to begin applying the idea without a rigid schedule.

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How to Identify the Top Landing Pages of Your Site

analytics Jun 21, 2018

In today's online world most of your traffic probably doesn't enter your site through your home page. Knowing where your traffic enters your site can help you to understand their interests and optimize your site to keep them reading and capture their information.

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